Jeffersonville, IN — Brinly-Hardy Co., a leading manufacturer of lawn, garden and turf equipment, is pleased to announce the promotion of Jordan White to the role of President, effective June 1, 2025.
In her most recent role as VP of Sales & Marketing and a member of the company’s Leadership Team, Mrs. White has played a pivotal role in shaping Brinly’s strategic direction and cultivating the next generation of leadership. Known for her clear vision, strong work ethic, and customer-first approach, Jordan has consistently demonstrated her ability to lead with both strength and empathy.
“Jordan is an exceptional leader whose dedication to Brinly’s mission and people makes her the right person to guide the company forward,” said Jane Hardy, CEO and Chairman of Brinly-Hardy Co. “She has my full support, as well as that of our Board of Directors. I am confident she will continue to build on Brinly’s legacy while positioning us for long-term success.”
This leadership transition reflects the company’s ongoing commitment to growth and stability. Brinly-Hardy remains privately held and firmly focused on serving its customers and employees.
About Brinly-Hardy Co.
Founded in 1839, Brinly-Hardy Co. is one of the oldest continuously operating businesses in the U.S., providing high-quality lawn and garden attachments and equipment designed to help homeowners and professionals maintain beautiful outdoor spaces. Headquartered in Jeffersonville, Indiana, Brinly-Hardy Co. remains committed to innovation, quality craftsmanship, and customer satisfaction. s